Approvals here record agreement with the proposed direction only. They do not approve production rights, every application or a public launch. Final written sign-off names the version and scope.
An operational visual and verbal identity system to help RiShift communicate its expertise consistently, credibly and confidently in English and Spanish.
Client review edition · v1.11 · Not yet approved
The identity should express what RiShift helps organizations accomplish—not merely signal sustainability as a subject.
RiShift's expertise should feel relevant to people responsible for strategy, risk, growth, governance, capabilities, and organizational change.
Clearer thinking, grounded expertise and actionable paths from sustainability priorities to business decisions.
Confident without inflated claims.
Practical without reducing complexity.
Strategic without jargon for its own sake.
Collaborative without losing accountability.
These are editorial recommendations for client validation, not pre-existing signed-off brand values.
Lead with business relevance, then demonstrate expertise and a credible next step.
Frame sustainability in decisions, operations, resilience, capabilities and value creation.
Provide enough substance, specificity and evidence to support internal conversations and cross-functional alignment.
Use accessible explanations for the people who implement governance, reporting and change.
1. The business challenge. 2. RiShift's relevant expertise. 3. Evidence and applicability. 4. The specific conversation to begin.
Make sustainability profitable / Haz que la sostenibilidad sea rentable. Preserve as the recorded working direction without implying guaranteed financial outcomes.
Preserve RiShift's existing mark. The practical task is to choose the right supplied version for the right application.
Primary on lightSource p. 5
Existing monochromeSource p. 6
Horizontal constraintsSource p. 11
Recognised contextSource p. 17
Recognised contextSource p. 18
Source dark fieldSource p. 1
Full-color wordmark + symbol on a quiet light ground. For the master signature, use original artwork and intact proportions.
Use in tighter horizontal contexts when the full signature is impractical. Do not recreate by typing RiShift.
Use only where RiShift is already identified nearby. Solid forms are safer at small sizes; outline forms need large-scale tests.
Simple, testable rules keep the original mark legible across print and digital environments.
Measure H as the visible height of the artwork (exclude export padding). Allow a minimum clear area of H/4 on every side.
Full signature: 144 CSS px / 28 mm. Wordmark: 96 CSS px / 20 mm. Solid symbol: 40 CSS px / 10 mm. Larger in adverse production conditions.
Four colors already define the original identity. The values below follow the printed source HEX specifications.
#021F41RGB 2 · 31 · 65#9DCEB6RGB 157 · 206 · 182#E95EBERGB 233 · 94 · 190#655DC6RGB 101 · 93 · 198Use the source HEX codes as the starting authority for digital master colors, pending client confirmation. Keep derived digital interface tokens explicitly named rather than silently overwriting source art.
Navy supports trust and legibility; mint provides warmth and positive interaction; violet and magenta work best as restrained signals and accents rather than competing reading surfaces.
The working website already uses a closely related set of interface colors. Treat these as implementation tokens until approved.
#10213E#F5F3ED#A6D5C1#6857BB#D53080
Set body text primarily in navy on ivory or white; use mint with navy text for primary calls to action. Use violet and magenta sparingly, and never as the sole means to communicate a state.
Carnas Light is RiShift's signature display direction. Pair it with a versatile open-source sans serif for confident, readable English and Spanish communication.
Actual letterforms, rendered from Carnas-Lig.otf by Hoftype. Fixed images preserve the specimen across devices without distributing font software.
A distinctive, slender sans serif by Dieter Hofrichter / Hoftype. Proposed for the brand's most important editorial headlines, large statements and signage.
See the real Carnas Light specimen Typeface family and licensing ↗Authentic Carnas Light specimens are included. Confirm the applicable production license before using the typeface in RiShift’s own documents or live website.
Explore each font in an actual headline, English and Spanish text, and a website example. Manrope is our recommendation; the other options offer different brand personalities. The official specimens are linked for exact comparison.
We help organizations translate sustainability ambitions into practical business decisions, stronger capabilities and measurable progress.
Conectamos la sostenibilidad con decisiones de negocio y acciones concretas.
Tell us about your challenge and we'll explore the right next step.
Start a conversation →Core website, service descriptions, reports and navigation. Distinctive without drawing attention away from the message.
Conversational service copy and approachable workshop communications.
Strategy presentations and premium corporate communications.
Bold campaign compositions and expressive digital headings.
The manual is English-first for review. RiShift's public communications should remain equally credible in Spanish and English.
Translate decisions, meaning and evidence level, not word count. Give Spanish layouts room to expand. Preserve the full approved names of services and offerings.
Review á, é, í, ó, ú, ü, ñ, ¿, ¡; punctuation, date formats, text breaks, form validation, links, metadata and navigation destinations.
We connect sustainability with business decisions and practical action.
A calm editorial grid keeps services, evidence and next actions readable—especially on complex sustainability topics.
Work in an 8 px rhythm, with 4 px for precise adjustments. Suggested content maximum 1200 px, desktop gutters 32 px, mobile gutters 20 px. Use 12 columns on desktop and 4 on mobile.
Preserve the existing corner logic: 4 px controls, 8 px portraits, 14 px panels, 16 px editorial imagery and 18 px video. Targets should be comfortably usable, aiming for 44 px control height where practical.
RiShift should look credible because the presentation shows the work and attributes it accurately—not because generic sustainability imagery makes it look familiar.
Favor documented team activity, credible business contexts and real artifacts. Keep skin tone, proportions and crops natural. Avoid generic leaves, stock globes and manufactured proof.
Distinguish a documented RiShift engagement from a team member's prior experience, a prepared workshop design, or an explicitly illustrative scene. Permissions and attribution belong in the asset register.
Business materials, digital experiences and editorial content should feel like parts of the same identity system.
Lead with the original signature, a clear title, client or audience, date, version and a plainly stated decision or action.
Clear headlines, concise explanations, visible EN/ES navigation and one primary next action; evidence close to claims.
One message per piece, authentic attribution, legible hierarchy and accessible source-labeled graphics.
The content system should make RiShift easy to understand while preserving the technical credibility expected in consulting and sustainability work.
Specific, grounded, active, and understandable by business audiences.
Unprovable superlatives, guaranteed returns, and unspecific claims weaken trust.
| Element | Working rule | Example |
|---|---|---|
| Company voice | First-person plural | We / our / us • Nosotros / nuestro |
| Biographies | Third-person, verifiable credentials | State the person's role and accurately attributed experience. |
| Claims | Evidence attached to scope | Who did what, when, for whom, and with what demonstrated outcome. |
| Calls to action | Concrete next step | Start a conversation / Conversemos |
| Services | Business challenge → expertise → next step | Present deliverables and scope without inventing results. |
The brand system is not a website release certificate. It records the design direction and the checks necessary to bring it into production.
Fourteen working pages across seven English/Spanish routes: Home, Consulting, Workshops, Our Work, About, Insights and Contact.
The recorded working website uses Manrope for display and DM Sans for body/controls. The proposed brand-system refinement introduces Carnas Light for large display headlines and Manrope for general reading, subject to font acquisition, rights and testing.
Forms, contact delivery, accessibility, responsive QA, navigation, bilingual review, metadata and production deployment still require acceptance testing.
Consulting Workshops EN / ESWe connect sustainability with business decisions and practical action.
Start a conversation →Preserve original assets, keep approvals auditable and make every downstream export reproducible.
01_source/ Original, read only 02_master/ Approved production masters 03_exports/ SVG, PNG, PDF by destination 04_rights_and_decisions/ Licenses and approval log
RiShift brand owner: approves brand rules, claims and public usage.
Design custodian: maintains source and masters.
Production owner: verifies actual outputs, accessibility and environments.
Use a consistent, descriptive filename: rishift_logo_fullcolor_v01.svg. Append language, size or destination when applicable.
Keep originals immutable. Never derive a production mark from screenshots, a font recreation or a manually recolored preview.
The content is complete as a working review system; these decisions are intentionally open so production does not outpace approval.
What “Approve” means here: agreement with a proposed direction for consolidation. Selecting it does not sign a contract, approve every application or authorize public release.
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